Internal Marketing Collateral, Swag, Building out Brand System
2020-Present
With such a small creative department (no more than 3 designers), finding time to build out the DRA Brand was challenging at times. However, I took on the primary role of managing our internal design system and keeping everything guided by the single source of truth. From slide decks to swag, I had my hands in every brand touchpoint!
The Digital Reach brand identity is definitely friendly and fun, however, it's always balanced by an assured, credible voice.
Brand Guidelines and Figma Design System
In order to have a super-efficient, highly organized design system that anyone could jump in and use, we leveraged Figma for housing our entire brand. We were planning for a future where new designers could come on board and see a single source of truth, where they wouldn't need to build out everything from scratch, leaving us more time to get creative and strategic.
Social Ad Creative
When I first joined the team, we were heavily focused on building out content for all social platforms like Linkedin, Facebook, Twitter, and Instagram. I was tasked with building out an extensive library of imagery to pair with each piece of content. Nowadays, our strategy has shifted more towards relationship building, so efforts now lay in swag and sleek reporting decks.
Linkedin creative
Instagram swipe series on Chatbots
Instagram swipe series on page speed
Swag
With a new focus on nurturing client relationships, gifts and postcards became a primary touchpoint for our marketing!
Infographics and Collateral
Every client-facing document went through my hands to ensure brand alignment and cohesion. Here are two examples of infographics I designed to educate our clients on our website launch process.
