Web Design, Paid Media support
2020-Present
Agency Credit: Digital Reach Agency
Analytics8 needed a fresh website to reignite its marketing efforts and improve overall usability. Their website was outdated, clunky, and lacked a cohesive identity. They weren't ready for a full re-brand, so we used their existing logo and build out a new look.
My role on this project consisted of developing a refreshed visual design system (we call this a "Brand-aid"), wireframing, and mocking up the new website. I also designed a series of ad creative, landing pages, and collateral.
Wireframes + Mockups
Tool of choice: Figma
Number of pages: 20
Design System
Tool of choice: Figma
Includes: New color palette, custom icons, button styles, Illustrations, typography, container styling
Custom illustrations and icons
Custom icons
Ad Creative
We were given specific copy and general direction for these concepts. Using the branding we established during the website refresh, we applied a fresh look & feel that would feel cohesive.
Linkedin Ad Creative
